One of the often-missed marketing opportunities on a social media page is the cover image. Many businesses leave this area blank or contain an image which is ill-fitting, of low quality or generic from a stock photography site.

This important leading space is the perfect place to reflect you and your brand (something unobtainable with a stock image). A virtual shop window where you can throw open the shutters, be creative and entice people to look inside!

This image can be frequently switched up so those prominent posts which slip down your newsfeed can now occupy this space. Therefore, you can visibly entice those clients speedily surfing across the web, stop them in their tracks and divert them down your page.

Let’s look at the ways you can maximise the marketing potential of this space:

Showcase Products

Perfect to display consistent, seasonal and new items tempting people to head to your website to see further product details and prices.

Celebrate

Have you or your business won an award recently? Has your business been established for a significant number of years? Maybe you’ve hit the headlines (in a good way). Banners are displayed to celebrate special events – now do it on-line.

As an example, one LinkedIn member displays an image of her addressing a large audience. It demonstrates her status and importance within her field, and instantly creates kudos for the business. 

Promote

Take the opportunity to tell people about offers and up-coming events. While you may not wish this to be a permanent feature, utilising it when you have something special to publicise will interest your visitors.

Call to Action

Again, use this sparingly and be creative to arouse interest and encourage action. It doesn’t need to be an obvious pitch such as ‘buy now!’ To welcome a person to a group or ask for their opinion demonstrates you value them. For inspiration Google ‘best call to action’ and see how the large corporates do it. 

Maybe you can think of some marketing ideas yourself.  If you do, please let us know, we’d love to hear them.