Research suggests it takes 50 milliseconds (give or take a ms) for an on-line user to form an impression.  Unless that user is a warp 9 speed reader, those initial reactions are formed by the web design and images. 

A website needs enticing images to encourage visitors to stop – and scroll down your Home page.  And you really need a professional photographer to create those remarkable images.   

General vs Genre  

A general photographer may be less expensive but may also lack expertise in the style you require.  There are distinct variations in style, technique, and perspective within each genre of photography. 

A professional photographer will either demonstrate they can fulfil your requirements or recommend another photographer fit for purpose.  In other words, they want the very best images to represent your message, values, services and/or products. 

As a business, your first step is to seek out a Commercial Photographer. Their job is to produce high quality images with the intent to market and sell a product or service. 

Next choose a genre fit for purpose: Portrait, Product, Food, Landscape, Architecture, Macro, Event etc.  It may even take more than one photographer to create a profound gallery of images.  

Having said all that, a Commercial Photographer may expertly deliver more than one genre.  It’s not an exact science, all we are saying is you wouldn’t ask Banksy to paint you a Rembrandt, right?  

Events  Matter  

It’s worth taking a moment to mention Event photography.  Often viewed as something ‘a colleague with a good camera’ can do, it is anything but.  There is only once chance to capture the action, reactions, and emotions . . . one chance to get it right.  Ruined images can badly impact months of marketing and disappoint your sponsors and clients alike. 

If you need any advice choosing the right type of photographer for your requirements, please contact or call us on 07790 753852. 

Image features Julia Lee, NLP Coach, Hypnotherapist

and owner of Common Sense Initiative